EMPLOYEE STATUS : Contract
KEY RESPONSIBILITIES
- Develop and implement marketing and sales strategies focusing on the validation and optimization of customer journey, customer acquisition models, and strategic partnerships to increase transactions, revenue, and overall business growth.
- Acquire and manage strategic partnerships with other parties to enhance Arkademi’s marketing and sales.
- Manage, direct, and motivate the marketing and sales team to achieve set targets.
- Manage and optimize key metrics such as CLV, CAC, traffic, conversion, funnel, and oversee customer acquisition models.
- Conduct and lead experiments to discover and validate new growth methods with a focus on customer journey and customer acquisition models.
- Use a data-driven approach to identify and address issues, as well as measure the effectiveness of strategies and tactics implemented.
Requirements:
- A minimum of 5 years of experience in the tech industry with a B2C business model. (Mandatory)
- At least 2 years of experience leading a marketing or sales team in B2C tech industry. (Mandatory)
- Expertise in customer journey, customer acquisition models, as well as acquiring and managing strategic partnerships.
- Proven track record in running a series of experiments to discover and optimize validated customer acquisition models and increasing their scale in a B2C business model.
- Ability to apply a data-driven approach in strategic decision-making.
- Skilled in conducting ongoing experiments to achieve validated and scalable growth.
- Excellent communication skills and the ability to collaborate with cross-functional teams.
- Ability to adapt quickly and face challenges in a dynamic environment.
Benefits:
- BPJS Kesehatan & BPJS Ketenagakerjaan
- Workplace perks (free food & beverages, including lunch)
- Device(s)
- Employee development plans, learning opportunities, and career growth
- Early wage and loan for employee
- Health benefits (health reimbursement, dentist, mental health therapy, etc.,)
- Family benefits (marriage and elder BPJS for parents)
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